On a sunny day in Geneva, the air was filled not just with the aroma of freshly brewed Swiss coffee, but also with the palpable tension of a protest that promised to be both spirited and smoke-free. The World Electronic Cigarette Alliance (WECA) had organized a demonstration outside the World Health Organization (WHO) headquarters on World Electronic Cigarette Day, May 30. The mission? To make the WHO finally listen to consumers and acknowledge the scientific evidence supporting e-cigarettes, nicotine pouches, and similar products as effective harm reduction tools.
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